business value survey
Steve Toomey has spent the last few months with Adaptive Path on summer break from his Masters program, researching the business value of user experience. His research work is expanding upon ideas first presented in our 2004 report, Leveraging Business Value: How ROI Changes User Experience.
We’re looking for your help to validate our ideas. If you have a minute, please complete our Business Value of User Experience survey. The survey should take less than 5 minutes to complete.
As a bonus, by completing the survey you’ll receive a free copy of the Leveraging Business Value report, a $395 value. The information you provide will be kept confidential; with your permission, we may contact you for a follow-up interview based on your responses.
If you can participate, thank you for your time. Questions? Feel free to contact Steve: steve (at) adaptivepath (dot) com.