Second Verse is my soapbox. I write when inspiration strikes, usually about experience design, occasionally about service design or strategy.

I am, at the time of this writing, making a rather enormous transition – both personally and professionally. I have just recently departed Adaptive Path, where I worked for three years, most recently as a Director of Experience Design. At AP, I worked with clients like MySpace, Plazes, Sphere, Turner, and MTV to build compelling web products and invigorate their design and development processes.

So, what’s next? Well, if you must know, it’s Plinky. I’m working with my good friend Jason Shellen, doing what I love most: solving hard problems. I’ve joined the team as the Director of Product Design – I’ll be building a team and overseeing the development of our ideas into a finished product to bring to market. I’m getting an opportunity to do what I enjoy most about my work at AP for my own company. I love it, and I’m just getting started.

Second Verse will probably get neglected a bit as I roll up my sleeves to work on Plinky, and the tone of it will probably change to include a view into startup life from someone who’s living it. You’ll see me pop up from time to time on the Plinky blog, and other places as well.

Thanks for visiting,

Ryan


  1. Hello!

    I have been browsing the web looking for in-game advertising materials, as it is the core of the business I’m in. According to some threads on your blog, seems that you are interested in this topic too. So I thought, maybe some of the ideas my company is promoting could be of interest to you.

    Our project for in-game advertising, V-Lodge, works from the following assumptions:

    * A new approach to in-game advertising is required, “virtual billboards” arent’ doing any good! This goes for both advertisers and gamers.
    * A place for direct business communication between gamedev and advertising worlds is needed to build a civilized market in this area.
    * The demand for quality information, for new concepts and ideas for this market, is obvious.

    We have created an online meeting place for players in this business that serves simultaneously as a business platform and an informational resource. Currently we are inviting advertisers, game developers, technology providers, and consultants to join our club. We have over fifty participants already, and the number grows daily.

    I hope this was of interest to you.
    More information is available on our website, http://www.v-lodge.com

    With best regards,

    Sergey Salomakhin,
    Software Species Ltd, CEO

  2. Hey I like your site! can I be on your blogroll?

  1. 1 Second Verse » Blog Archive » like waiting for a 21 hayes

    [...] So the other question I’ve gotten over the past year has been, “So, when are you gonna have an essay up over at AP.com?” That day would appear to have arrived with the launch of Sphere. The essay is called Balancing Power and Simplicity, and it’s available now. [...]





  • About

    My name's Ryan Freitas. More about me and this blog can be found here.
    me, ghostly
    You can find me elsewhere:
    My Tumblr image blog
    My UX Week 2006 talk on Collaboration at ITC Conversations
    My "User-Centered Design for Evolving Products" presentation from Future of Web Design 2007

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